Events and functions in virtual worlds in which the boundaries between real and digital virtually dissolve - the metaverse offers incredibly exciting possibilities. Whether conferences or immersive 3D experiences - in the event and communications industry, we are virtually right in the middle of the future. And for us as an international full-service agency and our customers, there are virtually no limits to the areas of application, especially with regard to dialogue orientation and new immersive experiences. The much-praised ‘evolution of the internet’, the ‘technologies that are bringing the world even closer together’ and the great ‘networking in 3D’ are opening up new horizons: more interactivity in virtual spaces, more networking, more live experiences and even more sustainability and flexibility.

Accompanied by the use of artificial intelligence (AI), which enables us to make congresses, conferences, meetings and major events smarter, more efficient and more personalised through automated interactions with participants and the analysis of real-time data, we are excited about our first uses and experiences with Metaverse.

For example, at ‘Backstage Bundesbank’, the major public event that inspired over 11,000 interested people in Frankfurt on 14 and 15 September 2024 with special insights into the Deutsche Bundesbank, a varied programme and exciting interaction and information on the topics of monetary policy, financial stability, banking supervision, payment transactions and cash.

We are already prepared for Metaverse, the possibilities of the technology and our creative ideas for use in our events, communication projects and campaigns are often the subject of agency discussions with us.