Half-time on test fields and Virtual Farm: BASF’s appearance at the DLG Field Days 2022

JunE 2022
In the thick of it, whether on-site or online: it’s half-time at the DLG Field Days 2022 – main focus at booth VE31 and on BASF’s Virtual Farm: ‘better yields’. Meaning the efficient production of food on less and less arable land with lower CO2 emissions and more biodiversity.
A hybrid implementation, challenging topics in innovative dialogue and interactive formats, trade fair tools and social media backing to address customers.
An onion, no longer letting tears flow, is certainly one of the exciting BASF innovations of particular interest not only to professional crop producers at the trade show and in front of the screens, but also to all of us.

From presenters, garden design, doorheaders and interactive game modules to blackboards, tower, social media to virtual farm and tent: our agency team led by senior project manager Alexandra Altmann and our design and media unit advised the BASF Agricultural Solutions team on the entire dramaturgy of this truly hybrid BASF trade fair presentation. And frequently supported with ideas, event conception and planning, media design and implementation on site. And needless to say, still doing so, on site in Kirschgartshausen and simultaneously at our agency’s office.

Not to forget: the virtual farm we are enriching with a new action field for the event including layout, texts, and current live lectures – best of all: an overlook of what is happening during the field trials and a tent directly on the virtual farm:  Virtuelle Farm