The world's largest volcanic island, Iceland, symbolises the visible change in our environment: in August 2019, the Okjökull glacier was symbolically buried here, as it was the first Icelandic glacier to melt completely and is an official victim of climate change. The glacier, which was over 700 years old and used to be over 50 metres thick, was bid farewell with a memorial plaque and a funeral service. But the trees on Iceland have also disappeared. Once around a third of the island was forested, today it is less than one per cent. Large parts of the landscape have become barren due to deforestation, erosion and climate change. However, there are initiatives that want to change this.

Under the name Acuparia, the German Albrecht Ehmann and his family have been working for many years to reforest Iceland's original forests. By planting trees, they want to increase biodiversity, create habitats for birds and other species and protect the soil from erosion - an important contribution to the global fight against climate change. As an agency, we support this commitment wholeheartedly But our commitment to sustainability goes beyond individual projects. As a communications agency with a clear focus on sustainable development, we are committed to both content and operations. Whether through sustainable event formats or taking into account the Sustainable Development Goals (SDGs), we develop communication strategies that not only make ecological and social responsibility visible, but also anchor it credibly.

As a long-standing member of the UN Global Compact, we also regularly invest in initiatives that are in line with our convictions - such as the Acuparia project. Because we are convinced that communication can have an impact. And real sustainability begins where words meet action. You can find more information about the project here: www.acuparia.org