Interactive. Emotional. Cross-media. According to Senior Project Manager Gianna Frazzetta, these are the three key characteristics of a successful communication campaign - because this is the only way to ensure that messages are remembered. This is exactly our claim: we design campaigns that inspire in the long term.
A good example is the safety campaign that we designed and developed for Merck in order to establish a long-term awareness of occupational safety among employees. In line with the motto "cross-channel, digital and on-site", we designed various communication measures - creative and eye-catching. A safety slam, surprising photo motifs and creative slogans for the employee campaign as well as a giant 3D artwork are just some of the exciting measures that we designed and implemented for Merck. So what's the secret of our success?
As a full-service agency, our focus is on effective communication that reaches people in the shortest possible time, touches them emotionally and captivates them. We develop successful communication campaigns that set powerful impulses and optimally contribute to the strategic goals of our clients. Our campaigns create sustainable added value by building identification and trust. In short: we bring communication to life. We achieve this with storytelling: by creating stories that appeal to people's emotions with a dramaturgical arc of suspense and leave the pure transfer of facts behind. This is also the case at Merck, where the employees are the focus of the campaign motifs. Together with crystal-clear language that touches and encourages interaction, we build a deeper connection to the brand, the product, or the event.
We present our messages in a cross-media and eye-catching way. Through innovative event concepts, interactive elements and comprehensive omnichannel strategies, we not only create messages, but above all emotional and unforgettable experiences. To do this - as we did at Merck - we draw on the entire range of experiential communication: from emotional videos and innovative virtual reality and AI modules to unique event formats. In this way, we appeal to all the senses, bring messages to life and create effective moments. Because that is what will be remembered in the long term.
