BASF Global Safety Days 2020 – digitally perceptible anywhere
An interactive, digital format that makes a lasting impression. For the first time, BASF's Global Safety Days can be experienced everywhere with a virtual training ground for occupational safety on the intranet. Being able to actively participate in and shape the Global Safety Days: With this in mind, we have worked together with the BASF team to develop a highly participatory virtual training site that enables 39.000 BASF employees in Ludwigshafen to learn from each other in the area of occupational safety. An online platform that makes safety training possible, regardless of the time of day or being on-site, and that is sustainable and consistent. A platform created in 2020 - well thought out and developed for the future. The focus topic of the Global Safety Days " Halt! Safety champions pause for safety." takes up the issue of behavior-based security. It is the focus of attention at the various stations throughout the training area. So what contribution can each individual make to strengthen safety on the site? Whether it's the digitally prepared program offered by the program designers, the so-called "Safety Moment" of the executives or the now almost legendary "Augenblick-Clips": Once again, we have the opportunity to rethink together with the BASF team in Ludwigshafen. Selfie video clips, interactive live demos via WebEx and video presentations with PowerPoint are integrated into the overall dramaturgy in an eye-catching way.