Neon-coloured graffiti and 75,000 clicks for more security

This year, the Global Safety Days at BASFs Ludwigshafen site were staged in an eye-catching way - digitally and analogue. With great positive response.
The slogan of this year's Global Safety Days "digital experience everywhere" could not have been more apt. Because the "everywhere" now has an exact size, as the data has been evaluated: a strong 75,000 clicks for the digital portfolio of the Global Safety Days were determined!
Definitely one of the many highlights: a unique graffiti spraying action on the site for more safety and the accompanying clip by site manager Michael Heinz.
See for yourself how he personally drew attention to this extraordinary action.

Agentur Ressmann | BASF Globale Sicherheitstage