Italian men, who fill the deserted streets with their powerful voices in the late evening - full of courage, fervour and strength. Or a “Nonna”, a grandmother, dancing in Naples, who simply dances away the isolation and enjoys the few minutes of being light. Or police officers on Mallorca, who get creative during quarantine periods and keep people in check with music.
These are the images and the sounds that are good for us today, we even need them. They have an immediate effect on our minds. We become more positive, more confident, more motivated.
Music has shaped us from birth, probably even earlier. It touches us like hardly anything else and can drive us to peak performance by stimulating our creativity, making us more physically and mentally mobile.
It is important to see and use this added value. We experience it so often in all our projects. Sometimes the live music at the beginning of a conference or the music at the Come Together or at the evening dinner event is the first thing to be cancelled when savings are due. But isn't it exactly the music that is the most efficient "accelerator lever" for what we want to achieve? Namely to strengthen the sense of unity, the motivation, the innovative exchange, the creative power of everyone.