Is it all VUCA, or what? VUCA is on everyone's lips and for us, as an internationally active communications and marketing consulting agency, it is far more than just a much-used trendy term. Together with and for our clients, we reflect on the four major challenges that describe the VUCA world: Volatility, Uncertainty, Complexity and Ambiguity.

New technologies, social media, globalization: Our digitalized working world is turning extremely fast - what is right and valid today is already yesterday's news tomorrow, industries are changing, new ones are emerging, communication is changing, restructuring, optimization: The rapid change is challenging - but in the rapid change there are great opportunities. Recognizing this potential, using the right tools and measures for successful change, and designing and accompanying change and restructuring processes well - that is an incredibly exciting task...

Volatility, uncertainty, complexity and ambiguity pose numerous central questions for corporations, companies and every individual: "How do we define security and stability reflected in the dynamics and speed of the digital world? How do needs develop and what will be important tomorrow? What competencies do I need to develop as an individual, what competencies do our teams need to act in the changes and not just react to them?"

And, VUCA is best met with VUCA - responding to Volatility, Uncertainty, Complexity and Ambiguity with Vision, Understanding, Clarity and Agility.