Is it all VUCA, or what?

April 2023
Is it all VUCA, or what? VUCA is on everyone's lips and for us, as an internationally active communications and marketing consulting agency, it is far more than just a much-used trendy term. Together with and for our clients, we reflect on the four major challenges that describe the VUCA world: Volatility, Uncertainty, Complexity and Ambiguity.

New technologies, social media, globalization: Our digitalized working world is turning extremely fast - what is right and valid today is already yesterday's news tomorrow, industries are changing, new ones are emerging, communication is changing, restructuring, optimization: The rapid change is challenging - but in the rapid change there are great opportunities. Recognizing this potential, using the right tools and measures for successful change, and designing and accompanying change and restructuring processes well - that is an incredibly exciting task...

Volatility, uncertainty, complexity and ambiguity pose numerous central questions for corporations, companies and every individual: "How do we define security and stability reflected in the dynamics and speed of the digital world? How do needs develop and what will be important tomorrow? What competencies do I need to develop as an individual, what competencies do our teams need to act in the changes and not just react to them?"

And, VUCA is best met with VUCA - responding to Volatility, Uncertainty, Complexity and Ambiguity with Vision, Understanding, Clarity and Agility.