In our VUCA world, social media has taken on the important role of connecting us and sharing experiences with each other. And this is independent of our location, but much more dependent on our interests. Social media is an integral part of our agency's "must-do list" for public and ministry events.

Social networks bring people together and create the best opportunities for real-time exchange. Attention-grabbing targeting through social media content is an indispensable tool - from Eventmarketing to event support and documentation. At our most recent public event, Start-up BW Night 2023, we implemented exactly that on behalf of the Baden-Württemberg Ministry for Economics, Employment and Tourism. After agreeing on a precise editorial plan, we produced the content and designed it in line with the corporate identity in order to post it immediately.

"Clear and easy-to-read statements - in my experience, these are no longer enough," says Alyssa Kafka, project manager and social media expert at the Ressmann agency. "It needs a stringent storyline and a memorable basic visual idea to be attractive and distinctive. Creating content is not just about informing, it's about make a moment come alive."