‘Oman inspires me, a great destination with a peaceful culture and unique diversity,’ says Elena Ressmann when she returns from her destination check, deeply impressed by the country full of contrasts and harmony.

In Oman, hospitality is not just a gesture, but a living culture. Travellers and foreigners are welcomed with a warmth that is deeply rooted in the country's traditions. This openness is also reflected in the population: around 46 per cent of people in Oman are expatriates, making the country a dynamic and multicultural nation.

Omanis live in respectful harmony with their environment. Animal and nature conservation are a top priority, and this mindfulness is also reflected in the way tourism facilities are designed. Instead of relying on major interventions in nature, hotels and resorts are built in harmony with their surroundings and with sustainable principles in mind. One example of this is the Alila Jabal Akhdar Hotel, which not only impresses with its aesthetic design and breathtaking location on the rugged cliffs around 2,000 metres above sea level, but also with its sustainable construction: built from local stone, the hotel blends seamlessly into the rugged landscape and has thermal insulation that regulates temperatures naturally. The hotel's commitment to the local community is also reflected in its support for the surrounding farms and workshops: Guests can share in Oman's impressive cultural heritage as well as in the Alila sustainability philosophy, which includes not only minimising the impact of tourism but also maximising conservation efforts.

The focus on sustainability runs through the entire hotel landscape of the country. Renowned names such as the Mandarin Oriental and the Jumeirah Muscat Bay Hotel stand for a perfect symbiosis of comfort and resource conservation. The operators implement innovative concepts that preserve the natural environment and at the same time promote sustainable tourism. For us as an agency, the hotels offer a perfect environment for the realisation of meetings and conferences with a unique flair. However, it is not only the accommodation itself that sets standards, but also the special experiences that it makes possible. Here, sustainability is combined with exclusivity and creates a setting for extraordinary events.

Whether it's a pop-up dinner in the middle of the silent desert, a private lunch in a secluded bay or a dinner under palm groves - Oman creates unforgettable backdrops for special moments. These extraordinary experiences provide the inspiration for unforgettable incentive trips, which we as an agency design and realise with the utmost care. ‘The country's authentic hospitality and impressive landscapes are great for creating tailor-made programmes that combine in-depth experiences with sustainable added value,’ adds Elena Ressmann. ‘With our many years of experience and great expertise, our aim in consulting, designing and implementing incentive trips is to create experiences that inspire in the long term and at the same time address the challenges of our time - with a strong focus on sustainability and forward-looking development.’