Whether 10, 50 or 100 years - anniversaries require foresight - especially when it comes to the future. Well integrated and staged, anniversary communication can achieve a great deal and contribute to a wide range of communication objectives. We design, plan and support effective anniversary communications and unforgettable anniversary events.
In a nutshell: The be-all and end-all of good anniversary communication is good integration of the anniversary campaign and anniversary event into corporate communication. A giveaway here, a festive moment there with a focus on looking back: Thinking in “bits and pieces” and individual modules prevents an anniversary campaign from unfolding its full effect. Instead, it confirms the often dusty image of these “obligatory dates” in the company's history.
We know from our many years of experience with anniversaries, such as “50 years of RKW”, “110 years of Agricultural Solutions BASF” or “25 years of START Rhein-Neckar” and many more: A good look at the present and an exciting outlook into the future are so much more interesting than a lengthy review. And they offer many good opportunities to sharpen the company profile with values, innovative strength and visions: How does a company with 10, 50 or 150 years of tradition continue to stand for quality, values and sustainable growth on the market in the future?
We develop unique concepts with the company teams and integrate the anniversary communication into the corporate communication so that anniversaries have a real impact both internally and externally. We involve all stakeholders such as employees, partners, communities and often entire regions and customers and allow them to experience the development, achievements, expertise and visions of a company first-hand. With a great deal of sensitivity for people, brands and markets, we anchor the anniversary event as a highlight in an exciting concept. We provide advice, guidance and support, from the core messages to the implementation of the measures and the follow-up.
Whether it's the overall concept, the development of an anniversary signet, the creation of an anniversary publication, media design and the entire campaign management, invitation management for the gala event or the anniversary party for employees, VIP support at the ceremony, greetings from the management, artist appearances, lighting, sound, decoration and follow-up - as an international agency for live and campaign communication, we design and plan anniversaries that work for and together with companies.
