In the thick of it, whether on-site or online: it’s half-time at the DLG Field Days 2022 – main focus at booth VE31 and on BASF’s Virtual Farm: ‘better yields’. Meaning the efficient production of food on less and less arable land with lower CO2 emissions and more biodiversity. A hybrid implementation, challenging topics in innovative dialogue and interactive formats, trade fair tools and social media backing to address customers.