Sensational! The highlight video of an event organised by BASF Agricultural Solutions generated almost 350,000 views on Instagram, attracting enormous attention online. We are happy to be part of this success as the agency accompanying the launch event. Together with the BASF team, we were responsible for the conceptual planning, media presentation, stage design and scenography as well as the realisation of the hybrid event. Afterwards, a short summary with all the highlights of the event was created from the recordings of an on-site video production team. It didn't take long for the reel to crack the 300,000 views mark on Instagram and thus also make a big media appearance.