Strengthening corporate culture. Boosting innovative power. Creating identification. As a specialized agency for internal corporate communications and internal employee campaigns, Agentur Ressmann was awarded the contract to stage the “100 years of Südzucker” anniversary across the entire group.
What makes a successful employee campaign
• Clear claims & precise messages
• Cross-media implementation – from the shop floor to management
• Authenticity & strategic communication management
Whether communication campaigns for occupational safety and health, change management, diversity, human rights, or anniversary communication: internal campaigns need orientation, relevance, and genuine participation. And effective global employee campaigns to strengthen a value-oriented corporate culture should reach everyone: production, administration, field service, and management. This is exactly where the Ressmann agency comes in. Authentic, approachable, and dialogue-oriented, employees are made visible, messages are communicated in an accessible way, and identification is strengthened. The goal is to create a resilient sense of unity within the entire group of companies.
“A corporate culture must be lived by good examples and be visible. Only then can people be proud of it and identify with it.” — Elena Ressmann
Traditional industrial companies in particular demonstrate the fact that internal communication is not an add-on, but a strategic lever for motivation, loyalty, and performance. With 30 years of experience, psychological know-how, event marketing expertise, and global project competence, the Ressmann agency develops integrated solutions—strategically sound, creatively implemented, all from a single source.
100 Jahre Südzucker Group
What makes a successful employee campaign
• Clear claims & precise messages
• Cross-media implementation – from the shop floor to management
• Authenticity & strategic communication management
Whether communication campaigns for occupational safety and health, change management, diversity, human rights, or anniversary communication: internal campaigns need orientation, relevance, and genuine participation. And effective global employee campaigns to strengthen a value-oriented corporate culture should reach everyone: production, administration, field service, and management. This is exactly where the Ressmann agency comes in. Authentic, approachable, and dialogue-oriented, employees are made visible, messages are communicated in an accessible way, and identification is strengthened. The goal is to create a resilient sense of unity within the entire group of companies.
“A corporate culture must be lived by good examples and be visible. Only then can people be proud of it and identify with it.” — Elena Ressmann
Traditional industrial companies in particular demonstrate the fact that internal communication is not an add-on, but a strategic lever for motivation, loyalty, and performance. With 30 years of experience, psychological know-how, event marketing expertise, and global project competence, the Ressmann agency develops integrated solutions—strategically sound, creatively implemented, all from a single source.
100 Jahre Südzucker Group
