To stand together in times of crisis, to tackle problems, to creatively and realistically give space to new ideas and thereby create something never seen before - people have proven this many times.
We are thrilled: The BASF Experience Day is on the shortlist within the category of “staging and live communication” and therefore in the final round of the International German PR-Award of DPRG.
Peter Blach and Elena Ressmann talked about innovation management and the potential of adaptation inside the event business. The interview has now been published in the 13th print edition of the BlachReport. The digital edition is already online.